1. Peter Behrens Ad for AEG metallic filament lightbulb. Colour lithograph. 67 x 52 cm.2. Ceiling of the Peter Behrens Verwaltungsgebäude central hall
Behrens started out moving around the bohemian circles of Munich, working in the Jugendstil (Art Nouveau) style, until he met up with Grand-duke Ernst-Ludwig of Hesse who invited him to be a part of Darmstadt Artist Colony, where Behrens conceptualized and built his own house. This took his work in a much more austere, geometric but still elegant style.
The first image is probably the most effective and at the same time most beautiful way to advertise a lightbulb I've seen or could imagine. Simple in the layout, with an elegant focal point. He influenced architectural reforms in Germany, and looking at that ceiling, I can see why. Both the ceiling and the lightbulb ad strike a serious balance between simple and complex geometric designs that complement eachother perfectly.
No comments:
Post a Comment