Monday, March 30, 2009

Lucian Berhard




These pics didn't come with any information, but the Manoli cigarettes are, of course, from 1914.

Berhard is famous not only for his overall simplistic, heavily graphic (bold outlines around everything) style, but created the Plakastil style, which just advertised the object. He utilizes color contrast, line and form to give the shapes dimensionality. As advertising goes, this is about as simple as it gets, but it is extremely graceful.

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