Herbert Bayer

Bayer's 1925 experimental universal typeface and polychrome warm and cool, 1970

Herbert Bayer is mostly known as a typographer, graphic designer, and architect. He started out in the Bauhaus school and worked for Vogue in Berlin. After Hitler came to power, he left for NY, where he prospered in the Graphic Design field. He finished out his career in Aspen, Colorado, designing for Walter Paepcke. There he made skiing look glamorous, and designed the Aspen Institute. As a typographer, he created an all lowercase set that is simple, effective, and aesthetically pleasing. I chose the polychrome warm and cool for the obvious skill with color theory. The idea is easy -- juxtapose cool and warm colors, but the grid makes it more complicated, as each square has to relate to all the ones around it.