Monday, April 13, 2009

Helvetica: Neville Brody





1. Depeche Mode "Just Can't Get Enough" Album Cover 1982
2. The Bongos, "Zebra Club" Album Cover 1981
3. Cabaret Voltaire "Red Mecca" Album Cover 1981
4. Nike Ad, year unknown

Ahhh, a good album cover designer. Granted, I was born in 1982, but the following 8 years is definitely visually imprinted on my memory, and these all have an underground-ish 80's look to them. All three do what album covers should do: describe the music visually and provide an image that is striking, that'll stick with you. The Depeche Mode and The Bongos definitely score in the latter, and the Cabaret Voltaire leans more to the former.  I like how these three images are very different, but Brody's calling card in this instance is the rectangles around the text, which is a good unifying factor in these three examples.  He plays much more with this technique in The Bongos cover, using the rectangles more as a balancing element. 
I included the Nike ad because it seemed a thorough example of the type exercise we had where the text had to characterize what the words meant. Obviously if you use Nike products you have a variety of ways to "Just Do It", and each example is a simple, straightforward expression of the word's meaning. 

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