Monday, April 13, 2009

Helvetica: David Carson



From Wikipedia:
"David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called "grunge" era."

These images were taken from his website, and he doesn't include any information about them. 
1. Suicide Girls Brochure
2. Mastercard Advertisement

This work is brilliant (duh). The Suicide Girls is like an alternative nudie site that stressed the alt-look, but I get that they pride themselves on not being smutty, but classy. This brochure emphasizes both the alt look of the girl and the sites classy-ness. There's a brilliant tease with the small window showing the girl, with a nice victorian-looking wallpaper design covering the rest. It's both intriguing and interesting. 

I can imagine the marketing department of Mastercard wanting to target young people that like to travel and do awesome stuff where they go. So they went to Carson and gave him that spiel, which he then nails perfectly. I don't know travelers that like to max out their credit cards, but I know the type, and this seems like its aimed right at them. The layout as snazzy, but it's really all about the off color choices and the hand written text, which looks like it was written in a "fuck yeah! this is where we're going and this is what we're doing" sort of way. Very animated and exciting. 

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