"Symbolize and Summarize"
Saul Bass is the design genius behind movie posters and title sequences for such famous film makers as Alfred Hitchcock, Stanley Kubrick, and Martin Scorcese. He came up with THE iconic corporate logos for AT&T, United Airlines, United Way, Girl Scouts, Quaker, and also was an academy award winning film maker.
This guy seems like the uber-genius of design. The idea behind a lot of his work is simple, and is probably a popular exercise these days: distill down the idea of an entire movie/album/company into one image. The crazy thing though is his images, for being so simple, not only convey the idea of a movie so poetically, but the images are stark and arresting.
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